What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out!
More Advice For Newbies
For more basic but also in-depth advice, our Periodic Table Of SEO Ranking Factors, shown below, introduces you to all the key concepts you need to know:
You can click on the table to…
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