TapSense offers complete app downloads from mobile ads

9 Oct

Gigaom

TapSense, a mobile app marketer, is rolling out new ad units that let people initiate and complete an iOS app from a mobile ad. That’s in contrast to similar ad units that take a user out to Apple’s App Store (s aapl) to complete the download. TapSense said its ad units are the first to take advantage of new capabilities in iOS 6. And they offer the potential for better conversions for advertisers, who want to get better distribution and downloads for their apps.

When a user sees a TapSense interstitial ad and chooses to download an app, they call up a page that recreates an App Store page with details, reviews, ratings and images. One more tap on an “install” button and the app begins an automatic download. The user, who has never left their original app, can then continue on where they left off. Another version of the…

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