TapSense offers complete app downloads from mobile ads

9 Oct


TapSense, a mobile app marketer, is rolling out new ad units that let people initiate and complete an iOS app from a mobile ad. That’s in contrast to similar ad units that take a user out to Apple’s App Store (s aapl) to complete the download. TapSense said its ad units are the first to take advantage of new capabilities in iOS 6. And they offer the potential for better conversions for advertisers, who want to get better distribution and downloads for their apps.

When a user sees a TapSense interstitial ad and chooses to download an app, they call up a page that recreates an App Store page with details, reviews, ratings and images. One more tap on an “install” button and the app begins an automatic download. The user, who has never left their original app, can then continue on where they left off. Another version of the…

View original post 298 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: