Google SEO

9 Oct

IT SOLUTIONS

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The Difference In Keyword Research For SEO vs. PPC

Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they’re actually very different. First, think about what your goals are with each medium. What are you trying to do, and what constitutes success in that area? Next, think about how the keywords will be used. Where, when, how often? Finally, consider what your margin for erro […]
Related Topics: Featured | Google: SEO | How To: PPC | How To: SEO | Keywords & Content | Microsoft: Bing SEO | Search Marketing: Search Term Research | SEO:…

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