Battle of the Asian Bantams: Hyundai Veloster and Nissan Juke

9 Oct

Shifting Gears

   

 

By Roger Witherspoon

            Let’s say you’re a car manufacturer looking to carve a niche from the crowded market for 20-somethings.

There are, of course, a host of well-made compact and sub-compact sedans and hatchbacks for under $25,000. But you don’t want to produce just another pretty metal face in a big motorized crowd. So you get a bit more selective and tell the folks with the crayons to draw something that would appeal to young men on the go, guys who want something different and fast, but still economical and suited for urban areas.

Nissan came out the box with a powerful little compact SUV called the Juke, which has the character of a Bantam rooster, but the critics at Car and Driver thought it most resembled an alligator emerging from the water. It wasn’t long before Hyundai answered with something equally formidable and reptilian, a compact SUV…

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