Tuenti – The Spanish Social Network

8 Oct


“Tu entidad”

In 2006, when the Americans were growing their social network on Facebook, the Spaniards were deprived of an equivalent of such. A couple of friends got together to build a rudimentary Spanish social network, ‘Who is who’, in an attempt to serve the need. They were later joined by the young American Entrepreneur, Zaryn Dentzel. Zaryn and his friends redesigned the site and re-launched it in January 2007 under a new name: ‘Tuenti’. The name Tuenti came from ‘tu entidad’, meaning ‘Your entity’. Tuenti was an immediate success and managed to attract approximately 350,000 users in its first year. Part of this success was attributed to the fact that Spain, specially the big cities like Madrid and Barcelona, has a very high internet penetration. This meant that people were really looking for a means by which they could connect with their friends, online.

Powered with the rapid growth…

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