HTC’s comeback hopes: dimming fast with little hope in sight

8 Oct


HTC, the once high-flying Taiwanese smartphone maker, is finding that reaching those lofty heights again is proving a lot more difficult than planned. Increasingly, its plans for a comeback are faltering in the face of bigger giants with little hope for a breakthrough.

The company announced third quarter results Monday and reported a 79 percent drop in profit with NT$3.9 billion ($133 million) in income, short of analysts’ expectations of NT$4.43 billion. Revenue for the third quarter came in at NT$70.2 billion ($2.4 billion), which was at the low end of its revised guidance for the third quarter. Analysts had expected that HTC would generate about $2.9 billion in revenue. A year ago in the same period, HTC pulled in NT$135.8 billion or $4.5 billion in revenue. The third quarter results continue a downward trend for HTC, which saw revenue decrease by 20 percent from the second quarter.

HTC has tried to simplify its…

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