Mobile analytics is the topic of our class lecture this week and we had some interesting reading material, which included astonishing data provided by Cisco, such as the fact that global mobile traffic grew 2.3-fold in 2011, more than doubling for the fourth consecutive year. Furthermore, the average smartphone usage tripled in 2011 and consumption per user stood at about 150 MB per month, up from 55 MB per month in 2010.
Indeed, the number of smartphone users worldwide is bound to grow considering smartphones constitute only 12 percent of global handsets in use today (or at least in 2011). That means that 88 percent (likely less now that we’re approaching the end of 2012) of cell phone owners will likely convert to smartphone users when they upgrade handsets in the coming years, which will undoubtedly increase global mobile data traffic exponentially.
What does this mean for marketers?…
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